Quote:
Originally posted by WiredGuy
It really is about experimentation. For some niches, you may want to be first no matter what the niche. Typical examples is if your targetting the official site for a model and all the other advertisers are trying to get the same keyword to go to same site. Chances are you want to be first in this case (or at least have the best adcopy to maximize clicks).
In other cases, you may want to go after volume and lower your CPC to try and maximize ROI. There's no clear cut formula to success with adwords, there's so many factors involved that you need to experiment. I easily spent $1000 when I first started in losses until I figured out what worked for me...
WG
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Thanks! Just like everything else it's gonna take some trial-n-error. Hopefully it won't be too $$$!
