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Most of it's tweaking. Alot of people ditch it when they don't see returns in the first week but you just have to get on it and update your keywords constantly. If you could get a script to track which search terms convert the best for you it'd be worth its weight in gold.
Tweak like a meth addict, yahurd?
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icq 279990726
www.mcdonalds.com <- great money making opportunity
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