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Well the main problem is that Sponsors used to lie about signup ratios. You get shown a click signup ratio in their stats and you are happy. Even though those numbers can be adjusted easily. If a program displays front site clicks the ratio must be higher. Simple math.
The next problem is cookies. More and more people are turning of cookies due to the incresed virus warnings and other security leaks. Most affiliate progs credit using cookies and this will be an even bigger problem in the future.
Another problem is that people assume their traffic is good. Traffic that had good signups yesterday can be shitty the next day. Over a longer period another reason might kick in. A sponsor can be overused. The more people advertise one program the more surfers have seen their sites. Never put the eggs in one basket and shift Sponsors around.
There are other reasons but the fact of the matter is that it is not simply a ratio but a very complex business game.
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SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.
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