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charly, this is one of those questions where the average/median answer could be misleading. People buy for different purposes and in different circumstances and in your place I would go for some variety rather than working to a single standard.
For me, within fairly broad parameters, the number in a set is one of the least important factors. In particular, some print media photographers release stuff for the 'Net too late to warrant their prices: photo styles, colors, etc., change and quickly become dated.
I hate the thing you mentioned: lots of near identical pics. Unless the price means I can afford to dump a lot of them or I have several places I can use subsets, I won't touch those. Although it doesn't happen often these days, another pet peeve is when samples are specially edited. If I am going to have to edit pics, I want to know about it. Broad licenses too: I don't want to do anything out of the ordinary with the pics I buy, but 7 years on I'm still trying to figure out a practical way to keep track of what I can and cannot do with different photosets.
Mostly, I wish those photographers who work mainly for the internet, would recognise the difference between the internet and print. When I worked in print, all the pics from a session went on a light table and we pored over them with a loup and masks of different sizes, until we found the handful we wanted to use that week or month.
But many webmasters need content every day and (usually) a lot more of it. If (internet) photographers want their product to be less price sensitive, they are going to have to start showing a lot more imagination. If you visit a half dozen providers and they offer near identical material, you end up buying on price.
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