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Everybody has something to gain except the person that owns the images. That photographer makes his living selling licenses to use his work on other peoples' websites.
By using his work for skimming you are piggybacking on someone else's license who is piggybacking on someone else's license. And from the copyright holder's point of view, he should be selling three to four licenses on this set of images. Instead he's only selling one. And two other people are using his images without paying him.
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