If it smells like shit it must taste like shit?
some more info on Mr Pibb
http://www.enduringvision.com/archives/mr_pibb.htm
"Open a can of Mr. Pibb: SB, and you're in for something original," he said with a cunning grin. "And that's really what this new drink is about
: originality. In this new market, taste is not nearly as important as being new, different, and in-your-face."