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The bigger threat is, google now started going the route of all the other loser engines before them, adding a pile of shit on top of the results (in google's case, "froogle" listings)
This will definitely hurt them big time in the long run, but unfortunately it will take at least 1 and up to 3,4 years before there is another big, clean search engine with free listings on top. For us webmasters it just started getting worse and will get worse over the next months and maybe 1-2 years
If you check froogle they already have all sorts of adult toys listed in there, and I guess adult sites will follow shortly.
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