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More stats about any aspect of how surfers look through sales tools = always a good thing.
I wish there was more consistency in how people determined conversion ratios though. Like an industry standard. I tend to decide which sponsors work for me based on a combination of which ones produce sales tools (banners, galleries, etc.) my surfers are most likely to click on, combined with ratios on raw clicks per sale. I tend to look at the $ I get in and my own click stats more than a sponsor's stats, just because all the sponsors seem to define hits differently.
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