From USAToday:
Until the 61-foot-tall sign appeared one morning along Interstate 70, no one from Abilene, Kan., knew that the former Stuckey's truck stop just outside of town had been remade into an "adult superstore" that sells X-rated videos, lingerie and sex toys.
"It was a sneaky deal," Karen McMillan, the county official in charge of zoning, says. "They came in in the middle of the night. We thought it was a boot outlet."
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(And this is an outrage, because as we all know, nobody really likes porn and it's only a multibillion $$$ industry because bad people force it down the throats of the innocent)