Thread: Help! Can an ad campaign be too good?
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Old 12-04-2003, 07:05 PM  
fletcher
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Join Date: Jan 2003
Location: Austin, TX
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I'm guessing the problem is "Free preview." If you want them to whip out the card, state clearly they'll be paying or even the price. Your CTR will drop, but your ratio will be MUCH better.
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