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if all of your trades dont click a lot on your site you need to re-design your site
some sites will click like shit no matter what (you cant do a 500 hitd/day trade with a 350k/day site and expect it to have good prod - the big site can push thru enough hits to pay off the trade in a few minutes - that isn't good for the small guy), but it is up to you to have a design that makes the surfer want to click.
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