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Excellent post LM, so are yours AMP
Basically the most important things have been stressed: Having a plan that would work for your project (considering product & target audience) is number one, and can be done by anyone who has a good understanding of marketing (although this already rules out a lot of the designers out there). Blending it into a design is where the real skills and magic kicks in, and only a talented few manage to do this.
For my personal projects I do all of the design work myself, but if I could make a top 3 based on price and quality I'd say:
1) QuaShe (very cheap for what you get - quality)
2) Dickmans Design (excellent middle ground, decent price & great design)
3) Amp (need I say more..)
My 2 cents
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