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LadyMischief · 12-04-2003, 07:43 AM

I think one of the key factors in design is NOT just beign able to make pretty things. 90% of people miss the point of GETTING a design done in the first place. MARKETING. Sad to say, the majority of designers now have NO knowledge in marketing, know nothing about their target audiences, the niche they're promoting, have no understanding of the dynamic of that little corner of the market. Paysites, galleries, all of them, are basically newspaper ads. You are not tryng to dazzle surfers with the beauty of you're creation. You are trying to SELL THEM A PRODUCT. Just like an ad in the newspaper.

You don't make a newspaper ad all pretty and not incorporate anything to do with your product. IT SHOULD BE ALL ABOUT THE PRODUCT! Myself I come from a strong background of advertising, print marketing, etc, otherwise I would be one of the many who don't understand this part of the business. TRULY good designers aren't the ones who make the most wonderful webpages to look at. They are the ones who make the webpages/galleries/ads with the most impact, productivity and generate the most interest in the product. This is why simplicity often works better than elaborate, if nice, designs. Because when all is said and done, pretty pictures are nice, but it's your MARKETING skills that will make the end user whip out the plastic. I think more designers would do well to do some research before taking on projects. A few hours of investigation can go a long way in producing results that will blow a client away with productivity.

This is why one person will buy a design from someone and have it work REALLY well, and someone else will buy a design for another niche from the same person and have it flop. Some designers just design better for certain niches, because they understand them better, either through experience or whatever.

Blending aesthetically pleasing design and good marketing is a science, even an art. But it's not something just anyone can do well, and it's definitely not something that happens overnight.

Now I'm done my short novel. I feel cheated somehow :P

12-04-2003, 07:43 AM
LadyMischief Orgasms N Such! Industry Role: Join Date: Sep 2002 Location: Oakville, Ontario Posts: 18,135	I think one of the key factors in design is NOT just beign able to make pretty things. 90% of people miss the point of GETTING a design done in the first place. MARKETING. Sad to say, the majority of designers now have NO knowledge in marketing, know nothing about their target audiences, the niche they're promoting, have no understanding of the dynamic of that little corner of the market. Paysites, galleries, all of them, are basically newspaper ads. You are not tryng to dazzle surfers with the beauty of you're creation. You are trying to SELL THEM A PRODUCT. Just like an ad in the newspaper. You don't make a newspaper ad all pretty and not incorporate anything to do with your product. IT SHOULD BE ALL ABOUT THE PRODUCT! Myself I come from a strong background of advertising, print marketing, etc, otherwise I would be one of the many who don't understand this part of the business. TRULY good designers aren't the ones who make the most wonderful webpages to look at. They are the ones who make the webpages/galleries/ads with the most impact, productivity and generate the most interest in the product. This is why simplicity often works better than elaborate, if nice, designs. Because when all is said and done, pretty pictures are nice, but it's your MARKETING skills that will make the end user whip out the plastic. I think more designers would do well to do some research before taking on projects. A few hours of investigation can go a long way in producing results that will blow a client away with productivity. This is why one person will buy a design from someone and have it work REALLY well, and someone else will buy a design for another niche from the same person and have it flop. Some designers just design better for certain niches, because they understand them better, either through experience or whatever. Blending aesthetically pleasing design and good marketing is a science, even an art. But it's not something just anyone can do well, and it's definitely not something that happens overnight. Now I'm done my short novel. I feel cheated somehow :P __________________ ICQ 3522039 Content Manager - orgasm.com [email protected]