Next you start getting into deeper specifics.... name selection, options for expansion (or not), etc. And these things all hinge on the choices you've already made. The idea is to build your strategy into a well refined plan before you ever crack open the PS. You gotta know what you're doing before you do it.
Without naming names, I know a certain "designer" that's no longer around that employed the approach of "opening up Photoshop, throwing a bunch of shit out there, and see what sticks" method. I don't know if he was serious... odds are he was.... but it sounds pretty scary to me.
These things are your key elements (and some others I've glossed over). How can anyone build a site without having a solid plan of attack? Mystifies me daily.
Once you got your plan, you can go to work building. Your plan may change during development, but at least you always have blueprints with which to work from. The rest is just putting it into action. The tactics. And that's more detailed than I have time to get into tonight.
