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the key is not just knowing the elements it's balancing them.
most, if not all the designers that could do this properly are long gone.
none of the new breed of low rent jock riders even come close.
most of the brilliant designers graphically speaking, whether it's one guy or 20 monkeys locked in a room whipping out a thousand variations of the same tour, couldn't sell water in the desert. Thus, they churn out pretty sites that convert for shit.
then there's the salesman who thinks he's also a designer, with fancy spreadsheets, guarantees, and statistics, which are all quite humerous, who churn out some of the most hideous designs you'll ever lay eyes on, and still manage to convert like shit.
learn the keys, balance them, make your money quickly, cause in no time at all, someone is going to take your ideas, strip them down and sell the parts, and do it for half what you do.
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