this is all very condensed of course... it's alot of damn typing.
a little more about branding...
you may or may not need it. And anywhere in between. An example would be if you choose a quick buck/revolving door type plan, with a domain like
www.she'sgothugefreakytitsandilovetoslidemycockbetweenthe m.com obviously your branding is going to be minimal if any. If you got something like Playboy or Hustler, it will be heavily branded. You want people to remember it and associate it with all the elements of your marketing approach. Branding is part of your strategy and affects your tactics.
It's kind of hard to think of everything in bits and pieces.... it needs to really be envisioned as a whole. Everything in some way impacts on the other.