Good thread, AMP.
This does illustrate the fact that Successful design online is STILL more of an art than a science. Even with our ability to count hits, project hits, create user behavioral profiles, most sites seem unwilling or unable to take the next step. Maybe it's cost. Maybe it's just habit. But, maybe, with the Internet enabling such venture, we may be headed to reduce much (not all) of design to a science of hit forecasting/site assessment and dynamically reconfiguring campaigns to match the behavior of the surfer.
Broadvision had a hamfisted version of this.
Digital Impact tried to do this with email.
I think there's something here.... its the Holy Grail. Will take a lot of mockups and studies... but with enough cheap human labor along with precision tracking, I think this can be blown wide open!
