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Originally posted by eroswebmaster
I don't know much about paysite designs as I haven't spent a whole lot of time doing them...but as far as gallery designs one of the most important things I've tried to incorporate is flow.
I try to make sure that the surfers eyes follow the entire page working it from left to right.
I try to make sure that I keep them on that page for as long as possible clicking..how? By cropping the thumbs..using a bit of seduction...the longer they stay on a page the more often their eyes see the ad the better chance of them clicking through.
I do my best to make sure that the next outgoing link is always visible above the bottom of the browser...if not I try to make sure that there's something that teases them to scroll down to see what else is there.
Just a few basic things I do...don't know if that means I understand what the key elements of design are or not...oh well just my 2 pesos ;)
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all good and well, but those are specifics... tactics.
Key elements come before tactics. In the world of production, you start with a plan... a concept... a blueprint.... a strategy. And there are very base level key elements that go into every piece. Inherent and part of the foundation of your strategy. They may fluctuate slightly depending on the end goal, but not much.
And none of this has anything to do with being "fancy" or not. Fancy only comes into play with your tactics. This is where alot of people get confused.