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Key elements to successful design
does your designer know them? Does your designer know how to employ them? Do YOU know them, so that you know what to look for?
I'm not talking about fancy effects and filters in PS.... those are tactics. I'm talking about strategy. Do you know what strategy and tactics are, and the difference between them?
Used to be the term "professional" actually meant something. Now it seems like it's been reduced to a catch phrase for every hack kid out there with PS v.Kazaa. But very few actually know anything remotely resembling professional production.
it saddens me. No one has any damn pride in the work anymore.
anyway... just some random thoughts... I'm going nowhere with this. Feel free to contribute or ignore.
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SIG TOO BIG
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