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vicki · 12-01-2003, 10:36 AM

I read an article awhile back that used marketing research done over a 4 year timeframe on luring mall and store shoppers to purchase.
It was really interesting in the fact that the numbers 7, 6 and 3 in a combination was a bigger draw than the .99.
The .76 or .37 or whatever always got the most revenue.

This is the research study that caused wal-marts 'slashing prices' campaign .. you'll notice they use those numbers ALOT now lol

I know this isn't exactly what you were looking for but its still relevant imho

ya know juicy, the more I read your posts .. the more I like ya ... ah nevermind ;)

12-01-2003, 10:36 AM
vicki Confirmed User Industry Role: Join Date: Feb 2002 Location: Deep in the heart o' Texas Posts: 1,478	I read an article awhile back that used marketing research done over a 4 year timeframe on luring mall and store shoppers to purchase. It was really interesting in the fact that the numbers 7, 6 and 3 in a combination was a bigger draw than the .99. The .76 or .37 or whatever always got the most revenue. This is the research study that caused wal-marts 'slashing prices' campaign .. you'll notice they use those numbers ALOT now lol I know this isn't exactly what you were looking for but its still relevant imho ya know juicy, the more I read your posts .. the more I like ya ... ah nevermind ;) __________________ If at first you do succeed - try to hide your astonishment. HR merchant accounts from 3.45% solid biz since 98 victoriakozub AT gmail.com skype: victoria.kozub \| ICQ: 74296746