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I'm building a pretty big site for my wife's mainstream business now.
Its a totaly different concept. Unlike porn, you can't just jack any traffic and expect to convert at least something. Unless the traffic is 100% trageted, its useless. You can sometimes sell a teen movie to an amatuer movie viewer but you can't sell a backhoe to a person looking for pizza.
My first shot is going to be links with other local business, links with national enterprises, google ppc. Also build from within, get customers to signup their email for discount newsletters, etc.
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