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Sure broadmatch is bound to get you some badly targetted traffic but if its a problem, just switch it off and use the keyword only feature.
As far as im concerned Adwords traffic just plain sucks. It doesn't even come close to Overture for overall conversions. At least Overture partners with the main "consumer" portals.
Bare in mind that Overture listings ARE your PPC links. On google, your PPC listings are extra side boxes which I personally dont think anyone really takes as seriously.
Its something to do with that which causes Adwords traffic to be so shit. Aswell as the aforementioned freeloaders.
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