Quote:
Originally posted by Tipsy
A combination of that and more people clicking on adwords since they fucked up the listings last time out. Rather than the change removing spam there are now crap and irrelevant listings for loads of popular terms. This means not just more clicks to adwords campaigns but also much lower quality clicks are too. Rather than click because your ad interests them as before, they now click because there's nothing better showing up in the 'free' listings. Whilst it makes for a lot of clicks to adwords it also makes for crap ratios 
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Good explanation, it also shows why my overall click amount has increased a lot.