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It all boils down to conversions.
Unfortunately, none of the designers on this board, with maybe 1 or 2 exceptions, GUARANTEE the conversion ratio of their designs.
Design may be an art, but it definitely has to be suffused with the SCIENCE of user-based product validation/behavioral tracking for it to evolve to the next level.
What is the point of going with a designer who supposedly has a reputation for "converting" sites and getting stuck with a pretty but non converting tour'?
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