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Be smart, save your $ on parties. This biz is on shaky legs. Save the $, and take your top clients out for a nice private dinner where business will actually be done. You guys already have a name for yourselves, not much to accomplish by blowing $100k on a party.
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True... I do think you can have parties, but they can be in invitation only party. Intive the people you want or currently do business with. Have fun, drink up, but make sure you are reaping some of the rewards for sponsoring a party.. not just passing out drinkss and showing off t&a for every joe shmo.