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Sausage · 11-24-2003, 01:42 AM

Is there a situation where we should not publicly push for affiliates?

We have been testing a couple of our new paysites for a few months now, and the signup ratios, trial to full ratios and initial retention is like nothing I have had before (a good thing). We have invited 2 affiliates to promote us, and that has largely been done on LL's and TGP, while we have done the testing on SE etc. The invited affiliates are enjoying the same conversions and retention we have been.

The ratios are fantastic, but I am afraid that if we accept any old joe as an affiliate the ratios we are enjoying now could be damaged. If we just had a handful of affiliates at these ratios I would be very happy indeed!

Better to be a private program or public program given this good start? I have never had to manage a private program before and only have experience with running public sponsorship progs .. so does anyone here run invite only programs that do well or have experience with them ?

11-24-2003, 01:42 AM
Sausage Confirmed User Join Date: Oct 2002 Location: Australia Posts: 3,012	Private vs Public sponsor program? Is there a situation where we should not publicly push for affiliates? We have been testing a couple of our new paysites for a few months now, and the signup ratios, trial to full ratios and initial retention is like nothing I have had before (a good thing). We have invited 2 affiliates to promote us, and that has largely been done on LL's and TGP, while we have done the testing on SE etc. The invited affiliates are enjoying the same conversions and retention we have been. The ratios are fantastic, but I am afraid that if we accept any old joe as an affiliate the ratios we are enjoying now could be damaged. If we just had a handful of affiliates at these ratios I would be very happy indeed! Better to be a private program or public program given this good start? I have never had to manage a private program before and only have experience with running public sponsorship progs .. so does anyone here run invite only programs that do well or have experience with them ?