http://knowledge.wharton.upenn.edu/i...Article&ID=883
In 1982, when Rebecca Mathias was pregnant with her first child and working as an architect, she couldn?t find maternity clothes that were appropriate for a professional woman.
Thus was born a business niche, one that she and husband Dan Matthias went on to develop into Mothers Work, the largest maternity retailer in the U.S., with 1,000 stores and 2002 sales of $453 million.