How deep does this 6-month long secret launch and marketing build up go?
This is like a lesson in a text-book adult program launch:
-multiple anonymous intriguing "buzz" banners on GFY
-6 months or so of secret beta testing by some of the better known folks on the board
-coordinated pinned thread + takeover ad on the board on launch day
-Mulitple well known Sig Whores lined up for launch day
-Nutty animated website attacking all of the fears of shaving and instability in the industry...
in all, very impressive.
