In light of the latest round of card association regulations (1% chargeback thresholds) and the ever changing landscape of the industry as a whole, we spent a great deal of time analyzing our recurring database to identify potentially high-risk consumers. Although we have a number of measures in place to determine high-risk transactions, certain consumer behavior is not on display until charges begin to appear on statements. Through a number of factors, we identified a subset of consumers and, as opposed to simply killing these sales, delivered a reminder email with the pertinent billing and account information ensuring they were as familiar as possible with the charges when they posted to their statements.
We would be foolish to believe this communication wouldn't lead to a percentage of increased cancellations, however, times are changing and at the end of the day, the overall health of our clients businesses and our portfolio as a whole is our focus. Everyone is aware of the recently imposed thresholds and the inherent risks with fine liabilities, etc. Bearing all of this in mind, we felt it crucial to review the transactions in our accounts to ensure that our position remains as solid as ever in the processing space. We owe that to ourselves, as well as the many clients who have entrusted their businesses to us. Our philosophy is based purely around longevity. Always has been, always will be.
Importantly -- and to answer what seems to be the big question on many minds -- , we did NOT, nor do we intend to, email our entire consumer database. Only those who we felt posed the greatest potential risk to the health of our accounts and the businesses of our clients received this communication.
Feel free to contact our Client Services group (
[email protected]) or myself personally (
[email protected]) with any questions or concerns.
Best,
John Skorick
Jettis, Inc.