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Kimmy, if a sponsor has no sales force then it becomes in essence like a solitary webmaster again. And there are inherent limitations therefore in that capacity.
Is a sponsor going to be able to get 50 listings on The Hun the same way 50 of its affiliate webmasters can at one time?
Is a sponsor going to go out and buy 25,000 domains and then get those all placed to draw the same search engine traffic that 5,000 webmasters with 5 domains each can?
Sure if they have the budget to go and buy print advertising or TV that would be a viable alternative, although at the end of the day the cost to do that would probably equal or exceed the cost they pay to affiliates.
Traffic is the key to everything in this business and the affiliates are the ones who gather the traffic. I really can't see how it would be possible or more cost effective to do the same traffic volume without a sales force out there doing all the marketing work.
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