OK so they sell software that you can use the spam the shit out of people.
Then they sell software to the consumers to block the spam.
Sort of like the guy who invented the fuzzbuster. (A radar detector for your car so you wouldn't get caught speeding)
Then this guy goes to police departments and sells them new radars that the fuzzbuster's can't detect.
Then he creates the "super fuzz buster" which can detect the new radars.
Capitalism at work
