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Theo · 11-06-2003, 01:16 AM

E-mail campaign ctr Highestctr Lowest ctr average
Sale Promotion 10.3% 0.1% 1.7%
Offline Seminar 9.2% 0.1% 1.0%
Subscription offer 3.8% 0.1% 1.4%

Source: Harte-Hanks Survey of 700 US B2B campaigns (4 million addresses) mainly in telecoms and technology sectors. Source www.emarketer.com

Roving reports about 4%-4.5% as average. 85% of the clicks occur within 48h

Have in mind these are results from double-optin lists and mailings related with the category of the list.

25mil list is not optin/2ble optin. It's a common spam list and won't bring more than few thousand hits. Most probably it won't bring any serious income as well.

11-06-2003, 01:16 AM
Theo HAL 9000 Industry Role: Join Date: May 2001 Posts: 34,515	E-mail campaign ctr Highestctr Lowest ctr average Sale Promotion 10.3% 0.1% 1.7% Offline Seminar 9.2% 0.1% 1.0% Subscription offer 3.8% 0.1% 1.4% Source: Harte-Hanks Survey of 700 US B2B campaigns (4 million addresses) mainly in telecoms and technology sectors. Source www.emarketer.com Roving reports about 4%-4.5% as average. 85% of the clicks occur within 48h Have in mind these are results from double-optin lists and mailings related with the category of the list. 25mil list is not optin/2ble optin. It's a common spam list and won't bring more than few thousand hits. Most probably it won't bring any serious income as well.