When it comes down to it, if you really want to learn it, you can. It's really not that hard at all. Just dedicate some good hours to it, research the shit out of the engines on it, and play around with it.
I've been doing it for YEARS, and it's got to be one of my most addictive hobbies yet, I can't break away from it no matter how hard I try.
If you're a lazy bum, hire someone to do it for ya, but get ready to front lots of ca$h. It's always better to do it for yourself, you'll get a lot more done, and make loads more instead of spending it.
