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At the end of the day does it even matter? If someone pays X and doesn't shave, and someone else pays Y and does shave, the only real judge of how much the traffic is worth is who is cutting a check with more zeros before the decimal place for the same amount of traffic in the same period of time.
Traffic is worth what it's worth, and being fooled by conversion ratios and hit counters and amounts paid per signup is as foolish today as it was in the days when ratios did look good and people did play with the numbers a bit more loosely.
Not to rain on anyone's parade here, just making a comment regarding priorities.
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