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One of the misconceptions here at GFY many people here have of my resturant is that it is some 5 star fine dining Valet style classy resturant..
IT IS NOT... Its a Mongolian Grill. We share a 3 block area with Walmart and Target!
Its a Mongolian Grill! Markets to Blue Collar hard workin people who like to eat. IT's concept and mission is to make money. And it does. People pay, come in eat, and they are gone. And this happens in bulk. You want people in fast and out fast and a line out the door. That was our mission statement theme.
One mistake many people who want to start a club or resturant do is try to make something too fancy. A resturant of the stars. They hope the biz will make them look important or rise thier status level.. You go into it thinking like that you will fail.
Its fine to create something high class, but I see too many people get caught up in that. Making things look to fancy, marketing to the upper tear of the population hoping to become an indvidual within that upper class community. Missing out on the true overall goal and that is to make money and not to impress people.
You cant think like that. You main focus has to be market share. What will get the most people in the door..
Think of ways to get or capture a market share that already exists in bulk.
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