Right and currently Google and Overture split the contextual search market...google gives a larger margin of profit to sites in its network though.
Since adwords is Google's largest rev stream...
It is hard to see Google at a 15-20 Billion dollar market cap....
While Yahoo! purchased Overture for a bit over 1.5 Billion.
Quote:
Originally posted by WiredGuy
They each have their advantages and disadvantages. Overall, they do convert around the same for me but Overture is more expensive now for new listings (I got quite a few grandfathered listings).
WG
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