From
http://www.technologymarketing.com/m...ent_id=1899661
Ryan initially targeted three markets: Internet radio, online adult entertainment and on-demand hotel movies. All three of these markets share a similar characteristic?the lack of a dominant player who might be tempted to fight Acacia's claims. By selecting fragmented markets rather than going after big players like MSN or AOL, Acacia hoped to avoid getting embroiled in a debilitating legal battle. "My approach is to get some deals done and get some goodwill," says Rob Berman, Acacia's senior vp of business development. "I don't want to end up in the bowels of legal hell."