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It's all about the benjamins..
first and foremost, you cannot ignore them until their Patent has been disproved.
Which means let them take you to court.
Do your homework.
Specifically tell the judge why you believe this patent does not hold validity.. (thats where your homework pays off)
Don't forget the documented resources about their method of enforcing their patent and how you dont see microsoft getting any publicity about settling with them
Present your case to the judge, he is the only one who decides in the end
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