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xenigo · 10-18-2003, 03:21 AM

Why don't you just experiment and change the price until you get hit the sweet spot? I know of a lot of sites that tweek the prices until the conversion is just perfect.

$10 isn't necessarily too low, but you have to keep in mind that the 10 dollar price isn't to get "more" signups, it's simply to bypass the knee jerk reaction of the surfer to issue a chargeback... a buyer's remorse reaction. In effect it's to comply with the new 1% VISA chargeback regulations. Nobody in their right mind would charge back $10, but it's not to get MORE signups necessarily.

10-18-2003, 03:21 AM
xenigo Confirmed User Industry Role: Join Date: Jan 2001 Location: Oakland, CA Posts: 8,067	Why don't you just experiment and change the price until you get hit the sweet spot? I know of a lot of sites that tweek the prices until the conversion is just perfect. $10 isn't necessarily too low, but you have to keep in mind that the 10 dollar price isn't to get "more" signups, it's simply to bypass the knee jerk reaction of the surfer to issue a chargeback... a buyer's remorse reaction. In effect it's to comply with the new 1% VISA chargeback regulations. Nobody in their right mind would charge back $10, but it's not to get MORE signups necessarily. Last edited by xenigo; 10-18-2003 at 03:26 AM..