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Over the past year I have slowly moved more into the PPC arena. I am no expert but my ROI is always in the + column.
A few key things to remember is to really narrow down your keywords to what you are offering on your site. I don't have much luck with general terms like "sex" or "porn" unless I am running a campaign for a join4free type program. Take your time and be very specific.
Its also important to remember that the highest bid may not always be the best for you. You can burn through funds fast as hell. You need to really tweak the traffic. What does the site you are promoting usualy convert at.. what is the pay out etc. Figure that in with the keyword cost. If the site converts at 1-400 and pays 25 per join. You know you don't want to bid anymore then .05 cents per bid. I am sure you get the idea.
You will have to spend some money to find your groove. You will also have to try difft. PPC engines. Some work better then others depending on where there results are shown.
I hope that helps.. I will check this thread later. I want to see if any of the pros will chime in.
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