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It also depends on what your intent is and whether the content is used for the same purpose as used by the copyright holder.
For example, if you run a humour site, it's probably alright for you to scan a picture from a newspaper and modify it in some way to make it funny.
Or if you run a photography site, it shouldn't be a problem for you to take a pic or 2 of each photographer for the purpose of critiquing his lighting technique. (even if the pic is unmodified)
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