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if you have the word 'free' anywhere in your ad you will probably get smacked with a ton of traffic that wont convert.
i made my money back on my last campaign plus a small profit, but for the amount of time i spent setting it up i don't feel like it was worth the effort.
the customer service for me is very good. my account rep at sex.com hits me up on icq once or twice a week to see how things are going. in fact, it was my rep that gave me the idea that finally helped me earn my money back.
good luck.
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