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ICRA is very easy to do, I have it on my sites. It has no effect on sales.
You put a configuration in Apache to add the header to every page; you don't change the content itself.
You'd have to be a moron to be against this.
First, people with young kids DO want their kids to be able to explore on their own. You cannot sit with a child 24X7. A reasonable parent will get their kids a content filtering setup and keep an eye on things but maybe not every second.
Second, besides the fact that I actually DO want to block my site from kids, its a great legal defense that you took positive steps to block your site from children.
Personally, I would not want to stand in front of a jury and have to explain that I couldn't be bothered to do something that would take me maybe 10 minutes, or that I didn't want to because I was afraid I would loose some sales.
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