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I may be wrong, but my understanding is visa is not happy with 39.99 rebills and are looking to get everyone to 29.95 or under -
We only charge 19.95 for several gigs of totally unique content and we add about 100mbs a week -
Although our rebills match the best sites out there, there is absolutely no way you can stop surfers who join by trial, and then cancel BEFORE they enter the members area -
A conversation with a leading programme owner two days ago confirmed this early cancellation figure is easilly 50% -
This figure is very high - Probably a result of joining for X and finding Z on the credit card - I don't know - Just my theory.
Even tho we have a few each week write and say they made a mistake in cancelling and would like rebilling instead - It still shows that we, as an industry, have a lot to get right.
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