EscortBiz,
I tried to open up a hero (wedge) business a few year back. I still own the records for "The Great American Hero," but it was found too generic by the court to be trademarked. Beside the recipe for the sandwich (which is better than Blimpies or subway), the whole idea was to have a colorful superhero cartoon character promote the double meaning.
Spent a lot of money on legal and designing aspects. I was close, REAL close.
Then I found porn.
I am still open for ideas and relections. If you want brainstorm, write me and I'll give you my number. I am in Miami, but have all my family up in Yonkers.
Good Luck!
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