Quote:
Originally posted by RedShoe
McDonalds is in fact the largest land owner in the world. And... AND the restaurants themselves are run and managed by more teenagers than any other corporation in the world.
They are run by teenagers and they continue to grow. Why? Becasue they have a bad ass business model. Laugh at them but in the end, their business model is one of the best.
If you franchise don't fuck with their model, if you try to cut corners you will fail.
|
Fast food business is TOUGH, even McDonalds is having problems.
"The company reported its first quarterly loss in its history in the last three months of 2002 and is in the midst of a shake-up under chief executive James Cantalupo, who took over in January. He says putting the company back on track will take at least until 2005.
It has cut capital spending, closed restaurants, renewed efforts to improve service, and introduced new menu items such as a meal-sized salad and the McGriddle breakfast sandwich"
Though Wall Street seems to think they are on the right track cuz the stock hit a 52 week high recently, sales jumped per store nicely, probably because of the McGriddle and new ad campaign.
Best idea is to come up with your own concept rather than go the franchise route, more risk but way more potential. Or find a regional franchise, like this Chipotle, and buy the rights to a new territory. Need major bucks to do that and you'll find most won't be interested but it only takes one. There are lots of people who became VERY rich this way.