Hard to pinpoint a specific period of time when a lot of people are experiencing an affordability crisis and inflation and layoffs etc...
Card declines on rebills have been a much bigger existential threat to my business over the last 1-2 years.
I like the pornhub insights for stuff like this. I would assume less americans are watching every game (other than maybe the USA games), but if pornhub experienced a 50% traffic drop during the superbowl for an hour, the world cup can't be affecting tier 1 traffic that much.
