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I started going to shows as an affiliate around 2017 and honestly yes it's worth it.
Sure you may be standing awkwardly in a crowd of hot chicks / content creators but shit sometimes even then you can get into some interesting conversations.
But like what fuze and roo said, getting face to face time with owners, reps and everyone else really is helpful and just puts a face to a name. You might even get invited to some awesome dinners!
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