LosPollos

TOP-20 by eCPM in Facebook Dating: Belgium #1

Belgium is a classic Tier-1 market with a paying audience and heavy competition for attention. This week Belgium takes the #1 spot in eCPM at $84.7.

TOP-20 countries by eCPM:

1. 🇧🇪 Belgium — $84.7
2. 🇩🇰 Denmark — $79.5
3. 🇳🇿 New Zealand — $76.3
4. 🇦🇺 Australia — $72.4
5. 🇫🇮 Finland — $68.1
6. 🇳🇱 Netherlands — $65.9
7. 🇩🇪 Germany — $63.2
8. 🇦🇹 Austria — $58.4
9. 🇨🇭 Switzerland — $56.1
10. 🇺🇸 United States — $52.7
11. 🇬🇷 Greece — $46.9
12. 🇨🇦 Canada — $43.8
13. 🇬🇧 United Kingdom — $42.5
14. 🇮🇱 Israel — $39.1
15. 🇪🇸 Spain — $37.6
16. 🇸🇪 Sweden — $34.8
17. 🇱🇻 Latvia — $26.9
18. 🇭🇷 Croatia — $25.7
19. 🇳🇴 Norway — $24.1
20. 🇵🇹 Portugal — $22.3

Insights for affiliates:

• Test recognizable local places and the country’s identity in your creatives. The image should hit a Belgian with the feeling “this is about me and my city.” Use what a person sees every day: Brussels’ Grand-Place, a bar with Belgian beer, a cafe terrace, a tram, a rainy cobblestone street, local architecture. The more recognizable country details there are, the stronger the creative reads as “one of us.”
• Photos of “girl next door” style work well. A plain mirror selfie, a photo in the park, taken on a mid-range smartphone, without professional lighting.

__________________

LosPollos.com - Global dating smartlink. One test, and you'll know.