TOP-20 by eCPM in Adult Dating: Sweden #3
This week we are looking at the Adult Dating vertical. Sweden takes 3rd place in the TOP-20 by eCPM with a rate of $65.1.
TOP 20 countries by eCPM: - 🇩🇰 Denmark: $73.1
- 🇦🇺 Australia: $67.2
- 🇸🇪 Sweden: $65.1
- 🇳🇿 New Zealand: $58.1
- 🇸🇮 Slovenia: $52.4
- 🇫🇮 Finland: $49.3
- 🇬🇧 United Kingdom: $43.4
- 🇩🇪 Germany: $43
- 🇬🇷 Greece: $41.6
- 🇭🇷 Croatia: $36.4
- 🇺🇸 USA: $32.5
- 🇨🇿 Czech Republic: $32.2
- 🇦🇹 Austria: $31.5
- 🇮🇱 Israel: $30.8
- 🇫🇷 France: $30.4
- 🇨🇦 Canada: $26.6
- 🇮🇪 Ireland: $26.6
- 🇨🇭 Switzerland: $22.1
- 🇪🇸 Spain: $21.2
- 🇳🇱 Netherlands: $20.5
Insights for affiliates: - Try using elements of interfaces from popular local Swedish apps in your creatives (for example, styling reminiscent of Swish or local Swedish forums/messengers).
- June in Sweden brings National Flag Day, and holidays in general can be a strong conversion trigger: during such periods the audience tends to be more relaxed, engages more easily with new activities, and is more willing to sign up for subscriptions and make payments. The Swedish holiday calendar can therefore serve as an additional source of ideas for creatives, offers, and seasonal promos.